Most event organizers face this exact dilemma. Linear video footage, no matter how professionally shot, feels oddly flat when documenting events of this magnitude. The camera moves from section to section, but viewers remain passive observers rather than active participants in the unfolding story. What's particularly frustrating is watching engagement metrics plummet after those crucial first thirty seconds, despite having captured something truly extraordinary. Working with an experienced interactive video company changes everything about how these sprawling community celebrations translate into digital experiences.